Introducing Tile AI: Create Any App Feature with Just a Prompt
Most Shopify and WooCommerce owners look at their Google Analytics and see 70% mobile traffic as a win. It looks great on a bar chart.
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But look at the conversion rate on those visits compared to desktop. It usually drops by half.
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I was looking at a fashion brand’s dashboard yesterday. They have a beautiful mobile-responsive site. Fast loading. Clean UI. Yet, their mobile checkout abandonment was sitting at 82%.
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If Amazon relied only on its website, they wouldn’t be the default choice for half the planet. They know that browsing a site on Safari or Chrome is a high-friction experience for your customer.
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Think about the steps. Your customer finds a product they like. They have to find their credit card. They have to type in their shipping address on a tiny keyboard. One text message notification pops up, they swipe away, and that sale is gone forever.
Native apps don't work like that.
A native app feels like it’s part of the phone. The profile is already there. The address is saved. FaceID handles the payment in two seconds. No typing. No friction.
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Then there is the notification problem.
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Email is getting noisier every day. If you get a 2% click-through rate on a promo email, you’re doing well. Most of your list doesn’t even see the message because of the ‘Promotions’ tab.
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When we look at push notifications for the early stores we are onboarding, the numbers are jarring. We are seeing open rates between 40% and 60%. It’s not because the copy is better. It’s because the message is sitting on the lock screen, not buried in an inbox with 50 other newsletters.
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You aren’t just building a mobile version of your site. You are building a direct line to your best customers’ pockets.
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A mobile website is for discovery. A native app is for the repeat buyer who actually drives your profit.
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Is your mobile conversion rate higher or lower than your desktop rate right now?
